The Guide for Understanding Cross-Device Identity Management
Cross-Device 101 is a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm. It also serves as a useful entry point for marketers looking to immerse themselves in the fundamentals of cross-device management.
In this guide, we'll cover:
- Benefits of Cross-Device
- Device Graphs
- Deterministic vs. Probabilistic Data
- Cookie Syncs & Match Rates
- Privacy & GDPR
- and much more!