The Guide for Understanding Cross-Device Identity Management

Cross-Device 101 is a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm. It also serves as a useful entry point for marketers looking to immerse themselves in the fundamentals of cross-device management.

In this guide, we'll cover:

  • Benefits of Cross-Device
  • Device Graphs
  • Deterministic vs. Probabilistic Data 
  • Cookie Syncs & Match Rates
  • Privacy & GDPR
  • and much more! 

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